Purpose: The purpose of this paper is to investigate attitude of Indian consumers towards sustainable living. For the same, the construct of sustainable living is defined and its dimensions are explored. Then, consumers are segmented based on dimensions and profiles of identified segments are...

This book investigates the concept of consumer social responsibility (CnSR) by considering the combination of ‘consumption behaviour' and ‘social responsibility'. It puts forward a theory of responsible consumption behaviour, then models and empirically tests this theory using quantitative...

Purpose: To create a sustainable environment, the aim of this study is to explore and identify the components of environmental attitude that can drive the specific ecological behaviour of Indian consumers. Further, it defines environmental attitude components as moderators and investigates them...

The present study is a humble attempt to examine the pricing and discount related practices of manufactures from the scientific instruments industry Ambala Cantt in the state of Haryana. It divides the manufacturing units into micro, small and medium (MSME) enterprises, and compares the level of...

The present paper is an attempt to examine the product practices of scientific instruments industry in Ambala. For this purpose, by using snow ball sampling technique, 150 scientific instruments making units consisting 80 micro, 50 small and 20 medium are selected. The statistical analysis...

Today, the whole world is traumatized and common living is upsetting as a consequence of environmental hazards which are disturbing the sustainable and healthy living on the planet. Nature, in highly undesirable ways is pushing humans to change their unsustainable lifestyle aligning it with the...

This paper examined perceived consumer effectiveness, and objectively worked upon investigating levels and segments of consumers as per construct. For the same, data from 300 respondents was collected and analyzed. Principal Component Analysis suggested that construct PCE was firmly measured by...