This paper discusses the process and challenges of developing and executing a digital advertising campaign. It delves upon the intricacies and relevance of email campaign, blogging, social media campaign, content marketing, search advertising, banner displays and search engine optimization (SEO)...

The paper reviews the literature on the interface between Corporate Governance (CG) and Mergers and Acquisitions (M&As). In particular, it aims to highlight the themes that have been explored by the researchers in the area of CG-M&A literature and to identify the potential areas of research in...

This paper explains the rationale for introducing the moderating variables in the models built in business research to identify the causal relationships among the variables/constructs. The study is based on the search for moderating variables in business-related research published during the...

Knowledge as a resource provides a competitive edge to firms and ensures organizational success. This conceptual paper endeavors to study the importance of knowledge management in organizations; highlighting the need for capturing tacit as well as explicit knowledge. The paper underlines the...

This study identifies the predictors of Indian consumers’ attitude-toward-advertising-in-general, using an inventory of 28 belief statements developed by Pollay and Mittal (1993). The population for the study comprised the general public from 7 North Indian States (Punjab, Jammu & Kashmir,...

Based on the review of literature, this study identifies the knowledge management practices in organizational context. A Knowledge Management Orientation Model has been conceptualized and it is suggested that orientation of organisations toward knowledge management be assessed in terms of four...

This paper conceptualizes the construct – ‘Knowledge Management Orientation’ and suggests that orientation of employees toward knowledge management practices be assessed in terms of four underlying variables - ‘Innovation Orientation’, ‘Learning Orientation’, ‘Knowledge Sharing...

The paper explains the concept of outsourcing and its manifestations. The origin, rationale and arguments for and against offshore outsourcing have been discussed. Indian experience as provider of outsourcing services and reasons for Indian success have been explained with a strong case for...

The integration of markets under WTO and consequent phasing out of quotas is posing opportunities as well as threats. An innovative and integrated strategy involving various stakeholders in the process of SMEs development is the need of the hour, to convert the threats into opportunities. The...

Twenty five SME exporters of sports goods joined hands together voluntarily and created the Sports Goods Foundation of India (SGFI) in 1998 as an NGO. It is a non-profit making organisation committed to the prevention and rehabilitation of child labour in the sporting goods industry. Today SGFI...