Knowledge as a resource provides a competitive edge to firms and ensures organizational success. This conceptual paper endeavors to study the importance of knowledge management in organizations; highlighting the need for capturing tacit as well as explicit knowledge. The paper underlines the...

The objective of the study is to test the relationship between knowledge management orientation (KMO) and business performance (BP). KMO is a higher-order construct consisting of three second-order constructs: learning orientation (LO), knowledge sharing orientation (KSO), and information...

The higher education sector in India is opening up. Government wants to increase the gross enrolment ratio from around 12% at present to 30% by 2020 and will need around 800 additional universities. For this, government is promoting private investment in higher education by allowing the setting...

Twenty five SME exporters of sports goods joined hands together voluntarily and created the Sports Goods Foundation of India (SGFI) in 1998 as an NGO. It is a non-profit making organisation committed to the prevention and rehabilitation of child labour in the sporting goods industry. Today SGFI...

This paper identifies the belief dimensions for Indian consumers’ attitude toward advertising. A sample of 873 consumers including 458 males and 415 females has been drawn from North Indian States and Union Territories. The 28 belief statements in Pollay and Mittal Model of attitude toward...

Depending upon the public opinion about the social, economic and ethical aspects of advertising, the marketers and the public policy makers should take different stances on how advertising should be treated. The study has analyzed in detail the public response to the issues like: ‘Targeting...

Attitude toward advertising is one of the main antecedents of attitude toward advertisements; which in turn affect the feelings of consumers about products or brands. The present study measures the public attitude toward advertising in general (Ag) as well as toward the ‘institution of...

Purpose – The purpose of this paper is to operationalize the subjective measures of business performance and assessing their justification for use in place of objective measures of business performance. Design/methodology/approach – The study is based on a sample survey of 171 companies...