Similar Search Results

Marketing determinants of innovation ambidexterity in small and medium‐sized manufacturers

Kowalik, Izabela; Pleśniak, Agnieszka - In: Entrepreneurial business and economics review : EBER 10 (2022) 2, pp. 163-185

Objective: The study aimed to identify the marketing determinants of SMEs’ innovation ambidexterity and explore this … orientation, and marketing strategies were considered the possible determinants of innovation ambidexterity. The comparative … results were obtained with factor analysis and logistic regression. Findings: Innovation ambidexterity was related to market …

Persistent link: https://www.econbiz.de/10013336410

The impact of managerial autonomy and founding-team marketing capabilities on the relationship between ambidexterity and innovation performance

Sayed, Sabaa; Dayan, Mumin - In: Journal of open innovation : technology, market, and … 10 (2024) 1, pp. 1-12

and individual factors affect innovation performance in new-venture businesses. In response to the call for research on … strategies-and innovation performance. The study finds that the relationship is mediated by founding-team marketing capabilities … exploratory strategy-but not exploitative strategy-and innovation performance. …

Persistent link: https://www.econbiz.de/10014518909

Market orientation and marketing innovation activities in the Czech manufacturing sector

Vokoun, Marek; Píchová, Romana - In: International Journal of Financial Studies : open … 8 (2020) 1/10, pp. 1-9

prevailing organization's market orientation and marketing innovation activities. The sample of organizations consists of … business enterprises from the manufacturing sector in the Czech economy. Data come from the Community Innovation Survey in 2014 … and are analyzed using the innovation process econometric modeling. This innovation survey covers the period of a 3 year J …

Persistent link: https://www.econbiz.de/10012168964

Capturing Value from Innovation - Strategy Choices of R&D and Marketing Managers

Fischer, Timo; Henkel, Joachim - 2013

Profiting from technological innovation requires both the development of new products and the capture or appropriation …

Persistent link: https://www.econbiz.de/10014045589

Value co-creation in public social media at different stages of the new product development process : a case study of a Polish clothes manufacturer

Piątkowska, Beata - In: Journal of marketing and consumer behaviour in emerging … (2022) 1/14, pp. 40-51

This study contributes to the value co-creation theory in the context of the new product development process. The aim of this study is a comparison of interactions that lead to creation of value on public social media. The considered interactions are at different stages of the new product...

Persistent link: https://www.econbiz.de/10013382454

How Package Design and Packaged-Based Marketing Claims Lead to Overeating

Chandon, Pierre - 2014

Because packaging reaches consumers at the critical moments of purchase and consumption, it has become an important marketing tool for food manufacturers and retailers. In this paper, I first review how the marketing, health and nutrition claims made on packaging create “health halos” and...

Persistent link: https://www.econbiz.de/10013065975

Competition : An Inspirational Marketing Tool

Waarts, Eric - 2010

Persistent link: https://www.econbiz.de/10012759508

Presence of internet marketing and its influence of business success of companies in Bosnia and Herzegovina

Sinanagić, Ahmet; Civić, Beriz; Muratović, Alma - In: Economic review : journal of economics & business 17 (2019) 1, pp. 77-90

The paper briefly highlights the importance of the internet for business operations of modern companies and the possibilities for its inte-gration with traditional marketing activities. The research problem reported in the paper is the identification of presence of internet marketing and its...

Persistent link: https://www.econbiz.de/10012182245

An Assessment of Transaction Marketing Strategy within It’s Theoretical and Practical Context

Anning, Frederick - 2018

Transaction Marketing is the theory and practice in Marketing that centres on the art of attracting new customers rather than retaining existing ones. The traditional emphasis has been on making sales rather than building relationships. The focus is on pre-selling rather than on caring for the...

Persistent link: https://www.econbiz.de/10012912708

The Influence of Children on Family Purchasing in Lithuania and Azerbaijan

Dikcius, Vytautas; Armenakyan, Anahit; Urbonavicius, Sigitas - 2016

In the context of marketing, children are considered to be increasingly important influencers of parents’ purchasing decisions. However, their influence varies depending on the products and cultures, and many particularities of this phenomenon remain under-researched. This is especially true...

Persistent link: https://www.econbiz.de/10014036503