Silva, Emmanuel Sirimal; Hassani, Hossein; Madsen, Dag … - In: Journal of Business Strategy 41 (2019) 4, pp. 21-27
Purpose: Big Data is disrupting the fashion retail industry and revolutionising the traditional fashion business models. Nowadays, leading fashion brands and new start-ups are actively engaging with Big Data analytics to enhance their operations and maximise on profitability. In hope of...