Privacy and security tools can help users protect themselves online. Unfortunately, people are often unaware of such tools, and have potentially harmful misconceptions about the protections provided by the tools they know about. Effectively encouraging the adoption of privacy tools requires...

Artificial intelligence role the most essential and influential for digital marketing. For social media, AI is one of the most powerful tools to gain buying intention. This research aims to study the effect of the technology readiness index model to be mediated through the technology acceptance...

User acceptance and satisfaction are important factors when evaluating any technology. This paper investigates the key determinants that drive the adoption of social commerce within the Jordanian community. A modification to the Theory Of Acceptance And Use Of Technology was empirically...