Purpose – The purpose of this paper is to present exploratory examination of the ways in which large retailers in the UK are using corporate social responsibility (CSR) as a means of communicating with customers while they are in the store. Design/methodology/approach – After a...

Purpose – The purpose of this paper is to raise for debate among marketers the issue of the relationship between marketing and sustainability. Design/methodology/approach – An opinion piece, that presents the views of four authors on the current state of the debate in this field. Findings...

Purpose – The purpose of this paper is to explore the emergence and development of experience stores and to consider their potential role in fostering consumer brand relationships and their impact on the retail landscape. Design/methodology/approach – The paper begins by outlining the...

Purpose – The purpose of this paper is to offer an exploratory case study of how the UK’s leading retailers are addressing sustainable consumption. Design/methodology/approach – The paper begins with a discussion of the growing awareness of the importance of sustainable consumption and of...