Abdul-Talib, Asmat-Nizam; Mohd Adnan, Mohd Muttaqin - In: Journal of Islamic Marketing 8 (2017) 3, pp. 345-360
Purpose The purpose of this study is to examine the willingness to boycott among Malaysian consumers towards the surrogate products associated with Israel. The present study was based on the previous and an ongoing war and conflict in the Middle East. Design/methodology/approach Several...