Frank H. Knight was co-founder of the “Chicago School”. He was, first and foremost, a teacher; a theorist and author second. His work is scattered across many economic journals in essay-form standing on the base of Risk, Uncertainty and Profit, published in 1921. Within the economic world...

Market research has enormous potential for creating market understanding, which pays off in huge marketing productivity gains and quantum leaps in corporate entrepreneurship. It is failing to deliver because the effort is concentrated at the bottom of the corporate decision hierarchy and because...

When planning a battle the military have intelligence officers as an integral part of the team. In contrast large companies do not have consumer intelligence plugged in at the very top. Market research usually reports well down the organization, often to a functional department like marketing....