The purpose of this study is to identify the impact of various elements of customers' driven green supply chain management such as internal green supply chain management, environmental collaboration with customers and environmental monitoring of suppliers over the environmental performance of an...

The aim of this paper is to distinguish the relationship between different components of supply chain management (SCM) and its impact on the performance of pharmaceutical manufacturing firms in Pakistan. Data has been gathered from 35 pharmaceutical companies located in the big cities of...

The aim of this study is to investigate the impact of vision-based recruitment on organization performance. This study will further analyze the attributes of vision along with its mediating effects particularly onto the recruitment process in an organization. For this purpose, a quantitative...

Supply chain focuses on implementing dynamic strategies to get rapid response with minimal cost when there are unforeseeable changes and high level of environmental instability in the market. The purpose of this study is to provide empirical evidences of effectiveness of lean and agile supply...

A primary source of asymmetric information arises from banks' uncertainty about borrowers' Creditworthiness. This can generate two types of barriers to efficient credit allocation in the loan market: ad-verse selection in the likelihood of repayment and moral hazard in the riskiness of firms'...

In Pakistan, tourism industry is growing rapidly but lack of researches and studies contributes in creating gap in understand the role of social media marketing in improving this sector. For this purpose, this research is conducted to investigate and examine the impact of social media...

This research paper focused on the impact of persona creation by celebrity endorsement on consumer buying behavior and on their perceptions towards beauty soaps particularly in Karachi city. Pakistan is a country where people would love and proud to follow or copy or be look like their favorite...

Pakistan stock exchange is one of the growing financial markets consisting Shariah compliant firms and Non-Shariah compliant firms. Shariah compliant stock has limited level of debt as compared to non-compliant stocks. Comparing both stocks can give a clear idea that how these differ in terms of...

Over the last decade, Islamic Financials (Sukuk) emerged as a pioneering capital market instrument. The riskiness of Sukuk is similar to that of the bond as they depend on the financial credibility of the issuer hence assumed to have no significant difference, the only difference seems to be in...

Brand extension is an important concern in the success of a brand and if not done properly, can cause a serious damage to the brand being extended. This study aim to investigate the factors of brand extension and their impact on parent brand image. The selected factors were Perceived Fit,...