Over the last decade, Islamic Financials (Sukuk) emerged as a pioneering capital market instrument. The riskiness of Sukuk is similar to that of the bond as they depend on the financial credibility of the issuer hence assumed to have no significant difference, the only difference seems to be in...

Brand extension is an important concern in the success of a brand and if not done properly, can cause a serious damage to the brand being extended. This study aim to investigate the factors of brand extension and their impact on parent brand image. The selected factors were Perceived Fit,...

Green Supply Chain Management is one of the progressively extensive practice among corporations pursuing advance their overall performance. In this study, impact of Internal and External Environmental Management variables were study on CSR with the mediation of Eco design. A survey questionnaire...

The aim of this study is to understand the influence of high-performance work system (HPWS) on Job Satisfaction (JS), Organization commitment (OC), Job complexity (JC) and intention to quit (QI). For this purpose, a quantitative method was used. Data was collected from a questionnaire...

The purpose of this study was to examine the impact of sales promotion on consumer's impulse purchases in retail industry in Karachi, Pakistan. The study also aims to identify the impact of the most reliable sales promotional tools i.e., (free-sample, buy one get one, price discount, and...

This research paper aims to investigate the impact of different components of Du-Pont model on firms' profitability (1) on stand-alone basis, and (2) in the presence of different macro-economic factors. These components include profit margin, total assets turnover and financial leverage....

This research explored the relationship between Perceived Usefulness and Perceived Ease of the use of Social Network and their impact on Online Purchase Intention moderated by Culture. The data of 384 consumers of online stores belonging to Karachi, Pakistan were taken thorough questionnaire and...

Stock markets play a significant role for investors and financial institutions and help them to in order to mobilize their finances and provide platform to buy and sell their stock. In any country stock market has a significant effect on the economy as it regulates money and debts. This helps in...

Brand loyalty plays a vital role in banking industry of a modern era. It has become challenging task for organization to retain a customer and to make him/her a loyal customer. Banking industry in Pakistan has proved itself as a competitive and service oriented in recent years. This study is...

Purpose: Present study is conducted to investigate the impact of top management commitment on supply chain responsiveness with mediating role of organizational factors, mutual understanding, and flow of information, relationship and decision making.Design/Methodology/Approach: A sample of 120...