The objective of this study is to determine whether innovation in repackaging changes the consumer perception about the product. Repackaging is analyzed through Change in Color, Change in Background Image, Innovation, Change in Quality, and Change in Size. A sample of 300 respondents has been...

This study was conducted to identify the impact of emotional advertising on consumer buying behavior. The research is limited to high involvement products specifically home appliance brands. It also aims to assess the most influential advertising appeal that impacts the buying decision of the...

Purpose: The present research attempts to study the factors that influence Customers to purchase Takaful over conventional insurance. Takaful (Islamic insurance) is the alternative to conventional insurance that is haram according to Shariah (Islamic Law). Therefore, Muslims should switch to...

This study examines the culture of video blogging—its rhythm, language, and communication style and links its use to brand promotion and buying decisions. Specifically, we analyze factors which help in the success of Vlogs like its positioning in the viewer's mind, endorsement by celebrity,...

In this paper the influence of shopping experience on a specific shopping store selection has been investigated. Four dimensions of shopping experience namely Accessibility, Atmosphere, Environment and Service Personnel were proposed, and a 15-item measure is developed to measure 304 consumer...

This research study investigated the impact of rule of law and other macro-economic variables on the performance of the stock markets. The independent variables for the study are rule of law, real interest rate, consumer price index inflation, gross capital formation, gdp per capita and trade....

With the introduction of Islamic Banking in many countries, researches are being done in order to evaluate what various reasons are leading towards growth of Islamic banking across the globe. The following research paper is based on a similar thought but with a different perspective. The purpose...

This paper aims to examine the benefits that Islamic investors can gain through international diversification as they are restricted to investing in sharia-compliant funds only compare to conventional investors who have no restrictions. The study investigates the co-movement of Pakistan's...

With the introduction of Islamic Banking in many countries, researches are being done in order to evaluate what various reasons are leading towards growth of Islamic banking across the globe. The following research paper is based on a similar thought but with a different perspective. The purpose...

We examined the omnichannel Development within the Pakistani Fashion Retail and observed both Retailer and Consumer perspective in our study to see the development and Potential of Omnichannel. We selected 25 retailers (of which 22 are using multi-channels) and 224 shoppers who used more than...