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We estimate the distribution of television advertising elasticities and the distribution of the advertising return on investment (ROI) for a large number of products in many categories. Our results reveal substantially smaller advertising elasticities compared to the results documented in the...
Persistent link: https://www.econbiz.de/10013247715
In this document, we detail how to construct the Nielsen Ad Intel Database from the raw source filesprovided by the Kilts Center for Marketing at the University of Chicago Booth School of Business.Further, we detail our procedure for matching the Ad Intel data with the retail scanner data...
Persistent link: https://www.econbiz.de/10014089734
In multi-country studies, researchers frequently extract data in a single currency rather than in native currencies. This approach can be misleading for financial analysts' forecasts in the euro zone when researchers are using the IBES database. We suspect that forecasts of earnings before the...
Persistent link: https://www.econbiz.de/10012925798
This article surveys the state of the art in the econometrics of regression models with many instruments or many regressors based on alternative – namely, dimension – asymptotics. We list critical results of dimension asymptotics that lead to better approximations of properties of familiar...
Persistent link: https://www.econbiz.de/10012907196
The problem of determining the probability model (distribution) that generates observed data commonly arises in econometrics, decision making under ambiguity, robust control, and allied fields. We develop novel procedures that use the Hellinger distance to distinguish distributions based on...
Persistent link: https://www.econbiz.de/10013294359
GLOBAL FINANCE LIQUIDITY RISK REVISITED: Development of A Framework for Liquidity Assessment in Portfolio Construction Process: Presentations to the JP Morgan Global Head of Quant Research & Analytics and US Head of Portfolio Construction Teams:Presentations To: JP Morgan Global Head of Quant...
Persistent link: https://www.econbiz.de/10013403261
GLOBAL FINANCE LIQUIDITY RISK REVISITED: JP Morgan Alternative Assets Portfolio Liquidity Assessment Framework & Models: $500 Billion Fund of Funds: 17 Asset ClassesPresentations atJP Morgan World HQ, 270 Park Ave, Manhattan, NY, USAToJP Morgan Global Head of Quant Research & Analytics, JP...
Persistent link: https://www.econbiz.de/10013405318
This paper considers the problem of record linkage between a household-level survey and an establishment-level frame in the absence of unique identifiers. Linkage between frames in this setting is challenging because the distribution of employment across establishments is highly skewed. To...
Persistent link: https://www.econbiz.de/10014304782
Abstract Staffing decisions typically account for a large portion of a retailer's operational costs. The effectiveness of these decisions has often been analyzed by relating staffing levels to revenues. However, such approach does not explicitly consider the mechanisms by which the staff can...
Persistent link: https://www.econbiz.de/10013003917
The paper did not originally have an abstract. It explores the robustness of hedonic pricing estimation, focusing on four areas: 1) variable selection and treatment, 2) measurement error, 3) functional form, and 4) error distribution. The paper offers insights to guide the future conduct of...
Persistent link: https://www.econbiz.de/10014184823