This paper investigates the effectiveness of social media advertising and online video advertising using three large-scale controlled field experiments in the U.S., China and the Netherlands. The study was implemented using a technological approach that allows researchers to combine controls...

Two field experiments examine whether providing information to consumers about competitive products builds trust. Established theory suggests that (1) competitive information leads to trust because it demonstrates the firm is altruistic and (2) trust leads to brand consideration and sales. In...

Reputation feedback systems assign feedback scores to traders with the aim of separating them according to reliability. The objective is enforcing trustworthiness, and thereby creating trust among the traders. Little is known about the proper design of these systems. We show how the...

Managers frequently explore new strategies, and exploit familiar ones, when making decisions on new product development, pricing, or advertising. Exploring for too long, or exploiting too soon, will generate inferior financial returns. Our research describes decision-makers'...