The Millennium Development Goals (MDGs) and the Sustainable Development Goals (SDGs) ascribe specific roles to business organisations and have thus invigorated discussions on the link between the activities of multinational enterprises (MNEs) and international development. In the development of...

Purpose – Structural equation modeling (SEM) has been widely used to examine complex research models in international business and marketing research. While the covariance-based SEM (CB-SEM) approach is dominant, the authors argue that the field's dynamic nature and the sometimes early stage...

Purpose of this paper: This paper aims to empirically investigate how SMEs have engaged with international network partners during COVID-19 and how the crisis has changed network relationships and resilience depending on pre-COVID relationship strength and, secondarily, on opportunity outlook in...

The purpose of this paper is to shed light on the potential contribution of small and medium-sized enterprises (SMEs) to the Sustainable Development Goals (SDGs) and derive implications for policy makers based on the insights. Our findings indicate that despite their comparatively smaller size,...

This chapter investigates the emerging advice given to New Zealand (NZ) exporting small and medium-sized enterprises (SMEs) in the wake of the COVID-19 pandemic with respect to opportunities and challenges in international markets. Using data from virtual meetings and webinars of NZ export...

Purpose of this paper: The paper proposes an integrative framework that enables the mapping of firm activities along two dimensions of responsible business behavior: a width and a depth dimension. Width includes associative, peripheral, operational, and embedded responsibility. In terms of...

Purpose – To provide guidance for the formalised analysis of qualitative data and observations, to raise awareness about systematic analysis and illustrate promising avenues for the application of qualitative methodologies in international marketing research.Design/methodology/approach –...

Reliability, validity, generalisability and objectivity are fundamental concerns for quantitative researchers. For qualitative research, however, the role of these dimensions is blurred. Some researchers argue that these dimensions are not applicable to qualitative research and a quali- tative...