Diederich Bakker develops a comprehensive planning process that can guide brand manufacturers in assessing the internal and external environment. The step-by-step planning process includes strategies to thoroughly audit brand portfolios and to review an organisation’s brand management...

Part I Location theory of retailing industry -- 1 Market areas of retailers in linear space -- 1.1 Formation mechanism of monopoly retailer’s market -- 1.2 Emergence of competition and competition styles -- 1.3 Equilibrium price and market established in linear market -- 2 Market areas of...

Casual observation suggests manufacturers continue offering trade promotions while complaining that trade promotions are unprofitable. Recent empirical work finds that retailer response to trade promotions can be better understood by viewing retailers as maximizing category profits rather than...

​It is widely accepted that the retailer’s use of strategic inventory can mitigate double marginalization and improve supply chain coordination. However, the recent literature of channel coordination only considers the effects of the retailer’s strategic inventory, leaving the...

Preface1. The New Competitive Advantage in Apparel2. The Past as Prologue: Historical Background on the U.S. Retail, Apparel, and Textile Industries3. The Retail Revolution: Traditional Versus Lean Retailing4. The Building Blocks of Lean Retailing5. The Impact of Lean Retailing6. Inventory...