Romero, Isidoro; Martínez-Román, Juan A. - In: Amfiteatru economic : an economic and business research … 17 (2015) 39, pp. 646-660
This paper analyzes the determinants of small and medium-sized enterprises’ technology adoption in the retail trade industry. From the theoretical perspective, two types of influential factors are differentiated in this respect: the personal characteristics of the manager/business owner and...