Polasik, Michal; Piotr Wisniewski, Tomasz - In: International Journal of Bank Marketing 27 (2009) 1, pp. 32-52
Purpose – This paper seeks to identify empirically the factors underlying the decision to adopt online banking in Poland. Design/methodology/approach – The sample used in this study is based on 3,519 interactive questionnaires completed by Polish internet users. The dichotomous decision of...