The mid-term and long-term growth potential of China's insurance industry is a subject of significant interest to governments, business and academia. In this paper, the “world insurance growth curve” is used in conjunction with estimates of China's future GDP growth to estimate the growth...

Based on our analysis of a survey of over 100 villages across six provinces, in which we collected both quantitative data and in-depth interview responses, we argue that: 1) autonomous or quasi-independent organizations play a very important role in collective action, but one that is perhaps...

The emergence of self-governing social organizations is one of the most significant yet unexplored developments in rural China. By conducting a nationwide village-level survey, we find that these organizations are playing an important role in the provision of local public goods and services. To...

Television (TV), the predominant advertising medium, is being transformed by the micro-targeting capabilities of set-top boxes (STBs). Accordingly, this paper uses a proprietary, household-level, single source data set to develop a second-by-second show and advertisement viewing model, using...

This paper considers the history of keywords used in <i>Marketing Science</i> to develop insights on the evolution of marketing science. Several findings emerge. First, "pricing" and "game theory" are the most ubiquitous words. More generally, the three C's and four P's predominate, suggesting that...

This paper considers the history of key words used in Marketing Science to develop insights regarding the evolution of marketing science. Several findings emerge. First, pricing and game theory are the most ubiquitous words. More generally, the 3C’s and 4P’s predominate, suggesting key words...

Due to the informational advantage of online marketplaces (i.e., platforms), it is a common belief that a platform's market entry will be detrimental to third-party sellers who sell similar products on the platform. To examine the validity of this belief, we conduct an exploratory analysis using...