Poverty as a subject matter has been attracting increasing attention in the academic literature in recent years, and researchers from a variety of disciplines such as sociology, psychology, business, management, as well as practitioners ranging from world bodies, national and local governments...

Recent surveys show that more than 65% of internet users in Nigeria are between 18–46 years old. However, evidence from previous research stressed that as opposed to generation X, generation Y are more likely to adopt new technologies. This paper examined the use of internet and internet...

The dawn of the new millennium brought with it a plethora of activities that has impacted strongly on the academic field especially consumers' adoption of new technologies. This has continued to generate a great deal of interest in the academic arena and the business sector is not an exception....

The scramble for a larger piece of consumers’ pie by organizations has deepened the race to gain a competitive advantage in a world now characterized by rapid technological advancements. Traditionally, organizations rely mostly on cost leadership, product differentiation, and focus strategies...

SMEs account for more than 74% of the firms outside the government and provide more than 3/4 of a country’s employment ratio especially in developing economies. They also generate significant domestic and export earnings. Based on these, SMEs can be considered as key instruments in poverty...

Humour as an advertisement appeal informs and guides customers on the important decisions they make before the purchase of various goods and services. Humour is majorly used to sell products. The inclusion of humour in advertisements in both the print and electronic media has become a must for...

Businesses have grown to the realization that no individual sector can make a significant, sustainable difference alone. Also, several studies have indicated the extensive use of stakeholder analysis within most organizations to improve their businesses. However, this depends on how well...

Purpose: This study aims at identifying the effect recruitment and selection has on employee retention in selected SMEs in Nigeria, using employee engagement as a mediating variable.Design/Methodology/Approach: It employed descriptive research design, stratified sampling technique and...

Entrepreneurs all over the world seek ways of introducing their products to international markets; unfortunately, the international marketing environment poses a lot of opportunities and threats to foreign entrants. The cultural, political, and technological environments act as determinant...

The importance of entrepreneurship has become the major topic of discussion at all levels. However, little has been written about indigenous entrepreneurs, who apply indigenous knowledge in their entrepreneurial process. This paper highlights how this indigenous knowledge can be used to impact...