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Market power on each side of a multisided platform, whether in the form of increasing prices or decreasing quality, is constrained by the risk of losing sales on the other sides. That tends to weaken market power on each side and encourages platforms to keep prices lower and quality higher than...
Persistent link: https://www.econbiz.de/10014128700
Many online businesses, including most of the largest platforms, seek and provide attention. These online attention rivals provide products and features to obtain the attention of consumers and sell some of that attention, through other products and services, to merchants, developers and others...
Persistent link: https://www.econbiz.de/10014162245
Advertisements provide consumers with knowledge about private products, whereas political information is required to provide voters with knowledge of public issues. Modern information technologies and globalisation are increasing the exposure of individuals to information. Goods advertising is...
Persistent link: https://www.econbiz.de/10003894042
Empirical evidence shows that the perception of information is strongly concentrated in those environments in which a …
Persistent link: https://www.econbiz.de/10013316668
When firms' shrouding of charges, as in Gabaix and Laibson (2006), meets with consumers' salient thinking, as in Bordalo et al. (2013), this can have severe welfare implications. The ensuing excessive competition for headline prices tends to inefficiently bias consumers' choice towards...
Persistent link: https://www.econbiz.de/10012992314
targeting as an efficient marketing instrument can be severely reduced, for both firms and consumers, if the standard assumption … marketing data. …
Persistent link: https://www.econbiz.de/10011508048
Ad content and viewer attention are strategically intertwined. Consumers watch an ad only if they expect sufficient benefit to doing so and advertisers structure ad content (information and entertainment) to make it attractive for consumer attention. We conceptualize these strategic interactions...
Persistent link: https://www.econbiz.de/10012824963
shares, attention competition between firms, and the value of marketing data to firms. Accounting for limited attention in an …
Persistent link: https://www.econbiz.de/10012154264
If producers have more information than consumers about goods' attributes, then they may use non-price (rather than price) adjustment mechanisms and, consequently, the market may reach a new equilibrium even if prices don't change. We study a situation where producers adjust the quantity per...
Persistent link: https://www.econbiz.de/10011525750
, we introduce the theory of mixed control, a model of compound-risk perception. This theory considers outcome expectancies … control beliefs is therefore at the core of our theory. Further, we discuss that risks are not only subjectively perceived but …-efficacy ; risk perception …
Persistent link: https://www.econbiz.de/10003809935