Movie studios’ film distribution practices have undergone radical changes over the past decade with the rise of digital channels including Electronic-Sell-Through (EST) and Video-on-demand (VOD). However, one aspect of the release schedule has been remarkably stable. Most Hollywood movies are...

We theorize peer awards’ effects on the volume and novelty of creative user-generated content (UGC) produced at online platform communities. We then test our hypotheses via a randomized field experiment on Reddit, wherein we randomly and anonymously assigned Reddit’s Gold Award to 905...