Showing 1 - 10 of 109
We study how shared experiences of political events can have a long-term effect on consumers' identity-driven brand choices, and how geopolitical conflicts can activate the effect. Our empirical strategy uses a generalized difference-in-differences design to exploit spatial variations in the...
Persistent link: https://www.econbiz.de/10012827843
This Online Appendix provides supporting materials to Historical Memory and Brand Preference (Chen and Zhong, 2019).We study how the historical memories of war affect consumer choices of brands from different country-of-origins in the context of the Chinese automotive market. Our research design...
Persistent link: https://www.econbiz.de/10012829178
We study how the historical memories of war affect consumer choices of brands from different country-of-origins in the context of the Chinese automotive market. Our research design exploits two natural experiments: (i) the Imperial Japanese Army's Continental Cross-Through Operation in 1944 in...
Persistent link: https://www.econbiz.de/10014033046
We study the dynamic information design problem of a firm seeking to influence consumer checking behavior by designing push notifications. Firm payoffs are increasing in the frequency of consumer checking. The consumer is uncertain about the arrival of information as well as its valuation. In...
Persistent link: https://www.econbiz.de/10013231988
Online platforms often assign sellers summary symbols based on whether their ratings pass certain thresholds. Consumers may focus on the symbols and be limited attentive to the ratings. This bias leads to discontinuously increased demand at the thresholds. I use a theoretical model to illustrate...
Persistent link: https://www.econbiz.de/10013242808
Major online platforms such as Amazon and eBay have invested significantly in search technologies to direct consumer searches to relevant products. These technologies lead to targeted search, implying consumers are visiting more relevant sellers first. For example, consumers may directly enter...
Persistent link: https://www.econbiz.de/10012982299
Many empirical studies of online price dispersion show that sellers post different prices for homogeneous goods. However, seller heterogeneity is difficult to control for and posted prices may not reflect price dispersion in actual transactions. We contribute to this literature by selling...
Persistent link: https://www.econbiz.de/10014036585
How do online platforms contribute to inclusive growth policies? In this study, we examine how the East-West Poverty Alleviation Partnership, which pairs rich cities in East China with economically disadvantaged cities in West China, affects e-commerce trade. Using proprietary trade-flow data...
Persistent link: https://www.econbiz.de/10014350421
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