Many online retailers offer free shipping services if customers spend more than a threshold amount. We use a unique transaction-level dataset from a large online retailer to study the impacts of free shipping threshold on consumer shopping behavior across two different online channels, mobile...

Medical crowdfunding has seen rapid growth in recent years and it has become a popular channel for people needing financial help. However, there exists large heterogeneity in donations across cases and fundraisers face significant uncertainty in whether their crowdfunding campaigns can meet...

Medical crowdfunding is a popular channel for people needing financial help paying medical bills to collect donations from large numbers of people. However, large heterogeneity exists in donations across cases, and fundraisers face significant uncertainty in whether their crowdfunding campaigns...

We examine the impact of a new mobile-based, dockless bike-sharing service on public transportation. In contrast to traditional rental bikes that are parked at fixed stations, the dockless bikes can be picked up and returned at literally anywhere. This dockless feature of the shared bikes likely...

While existing research has examined the role of social influence on various user behavior, such as product adoption, reviews and purchases, there is a lack of studies on how social influence interacts with inherent non-social cues, such as inherent attributes. In this study, we attempt to fill...

Evaluating the returns to marketing spending and designing optimal budget allocations have been challenging tasks for businesses. New data availability and novel machine learning methods provide new opportunities to significantly improve such decisions. The goal of this paper is to prescribe the...

This study examines the impact of technological acquisitions on contributions to firm-sponsored community-based open-source software (OSS). We distinguish between internal contributors affiliated with target firms and external contributors from the community, and examine how they respond to...