The concept of “Big Data” has drawn considerable attention from researchers in information sciences, policy, and decision-makers in governments and enterprises such a new scientific paradigm is emerging as Data-Intensive Scientific Discovery (DISD). The speed of growing excessive data causes...

This paper intends to analyse and compare the SAVE (Solutions, Access, Value and Education) model of marketing mix with its predecessors. The main objective is to draw lines of distinction between the various models and try to figure out which model is more relevant in current scenario of...

This study assesses HRD climate and OCTAPACE culture of Cadbury India Ltd., Thane Plant. It also attempts to understand the change in the culture of the organization i.e. Cadbury after it was overtaken by Kraft Foods. Primary data is collected from respondents both management and workers through...