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Purpose: The purpose of this paper is to investigate the influence of supply chain (SC) justice practices in shared value-supplier delivery performance relationship and the contingent role of trust in SC ecosystem operation. Design/methodology/approach: The authors collect and analyze dyadic...
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Purpose: Cause-related marketing (CRM) focuses on the use of marketing tools to publicize a firm’s corporate social responsibility (CSR) activities. Drawing on legitimacy theory, the purpose of this paper is to investigate the impact of CRM-led CSR in international business-to-business (B2B)...
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Purpose: Drawing on the social exchange perspective, the authors explore the roles of satisfaction over material rewards, perceived organizational politics and career ambition in the relationship between harmonious workplace climate and employee altruistic behavior in the context of British...
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