Trademark filings have increased markedly over time. Although prior research has investigated the outcomes of trademark registration, including its effects on firm market valuation and productivity, little is known about why firms file trademarks. However, to interpret the increase in trademark...

This article studies the creation and consolidation of a trademark system tantamount to market integration and commercial specialization of Spanish regions from 1850 to 1920. We analyze the first 47,000 registrations, their geographical distribution, and the drivers behind this trademark...

This Chapter discusses the emergence of online word of mouth, the process by which consumers disseminate their views about marketplace goods and services. Due to online word of mouth, consumers have an unprecedented ability to influence the brand perceptions of other consumers. Unfortunately,...

Creative innovations have been a constant in development and improvement of any economy. There is an abundance of creative and productive energies streaming in India. India has a TRIPS consistent, hearty, impartial and dynamic IPR system. The assertion of National IPR Policy underlines the role...

Employing a sample of 5,858 U.S. public firms from 1993 to 2017, this study documents robust evidence that firms that hold more trademarks enjoy a lower cost of equity, even after we control for other determinants of the cost of equity and industry-by-year fixed effects. To address endogeneity...

Prior to decisions by the Supreme Court of the United States in eBay, Inc. v. MercExchange, L.L.C. and Winter v. NRDC, appellate courts routinely affirmed the exercise of discretion by district courts to grant injunctive relief in trademark cases. Indeed, if trademark owners made out a prima...

This paper investigates the relationship between the innovative activity of the top corporate R&D investors worldwide and their valuation on the financial markets. The empirical analysis is based on a sample of more than 1,500 top publicly listed Multinational Corporations (MNCs) performing a...

This work investigates the relationship between proxies of innovation activities, such as patents and trademarks, and firm performance in terms of revenues, growth and profitability. By resorting to the virtual universe of Italian manufacturing firms this work provides a rather complete picture...