Ali, Muhammad; Raza, Syed Ali; Puah, Chin-Hong - In: Journal of Islamic Marketing 8 (2017) 3, pp. 330-344
Purpose This paper aims to investigate the factors affecting intentions to select Islamic credit cards in Pakistan by using the theory of reasoned action (TRA) model. In general, bank customers are aware of credit card facility, but the leading factors to select Islamic credit cards are...