Identifying whether hyperbolic advertising claims influence consumers is important for consumer protection, but … differentiating mere "puffery" from misleading advertising is not straightforward. We conducted a pre-registered experiment to … determine whether pseudo-technical advertising claims about broadband speed bias consumer choice. We tested whether these claims …

threaten the effectiveness of advertising …

expanding into every corner of the economy, politics and our lives. They control the majority of digital advertising; Alphabet …, Google's parent, and Facebook receive more than 60 percent of digital advertising revenue (Media Buying 2017); Google …

expanding into every corner of the economy, politics and our lives. They control the majority of digital advertising; Alphabet …, Google's parent, and Facebook receive more than 60 percent of digital advertising revenue (Media Buying 2017); Google …

theory of harm to define the audiovisual advertising ecosystem. Our investigation into the dynamics of this ecosystem and …

Direct-to-consumer advertising of pharmaceuticals has led to questions of whether consumers benefit from the additional … conducted an empirical study of the relation between advertising and prescribing for Cox-2 inhibitors, one of the most … controversial drug classes over the past decade. We find that the net effect of advertising is to get patients in front of their …

Facebook and Instagram. We first estimate advertising effectiveness at baseline across our broad sample. We then estimate the …

Digital advertising is the economic backbone of much of the Internet. But complaints have recently emerged from a … number of quarters alleging the digital advertising market is monopolized by its largest participant: Google. Most … to Google’s online display advertising business. Most recently, a group of U.S. senators introduced a bill that would …