Purpose – The poor performance of public agricultural extension systems in developing countries engendered interest in pluralistic concepts of extension involving a variety of service providers. Within the reform agenda, modalities relying on private‐sector providers were perceived as a path...

The study examines the interaction of farmers, veterinarians and paraprofessionals in provision of clinical veterinary services. It uses a role play experiment to examine how farmers and service providers interaction influences the quality and demand for clinical services. The game was played in...