Khan, Zia; Ferguson, David; Pérez, Andrea - In: International Journal of Bank Marketing 33 (2015) 4, pp. 471-493
(CSR) perceptions impact on the perceived service quality (PSQ)-loyalty relationship in the banking industry of Pakistan … of 408 customers of five different banks of Pakistan, the hypothesized model is tested through partial least squares … based structural equation modelling. Findings – The findings demonstrate that banking customers in Pakistan recognise CSR as …