In today's competitive business world brand has become a valuable assets to companies and it has become inevitable to learn and understand how to build a brand, measure and manage brand equity. The study focuses on the dimensions of consumer-based equity with special reference to automobile industry

The concept of employee welfare is vibrant. Its broad viewpoint and contents are inclined to change, depending on social and economic changes that occur in society. Employee welfare includes various services, benefits and facilities offered to employees by the employers. An organization has to...

Abstract: Online shopping or e-shopping is a form of electronic commerce which allows consumers to directly buy goods or services from a seller over the Internet using a web browser. The proliferation of online group buying websites is changing marketing strategies and buyers' habits without a...

The consulting industry in India is growing at a fast pace and soaring new height all across the world. Now, it is required to make an action plan to use the fabulous potential available for growth of the consulting market. Also, there is a need to strengthen the framework of Indian consulting...