Einführung -- Gute Strategie -- Taktische Maßnahmen mit rasch spürbaren Wirkungen -- Exzellente Führung -- Die richtigen Mitarbeiter -- Glück -- Empirischer Teil -- Resümee -- Konklusion -- Einschränkungen -- Literaturverzeichnis -- Anhang.

Frontmatter -- Contents -- Acknowledgments -- Introduction -- Part I. The Corporate American Dream at Its Height and in Its Origins -- Part II. Corporate Failure and Government Fix -- Part III. The Corporation Strikes Back -- Part IV. What Manner of Man(ager)? -- Part V. The Corporation in the...

In Corporate Dreams, James Hoopes combines a historian's careful eye with an insider's perspective on the business world. This provocative volume tracks changes in government economic policy, changes in public attitudes toward big business, and changes in how corporate executives view...