Relationship marketing has received little attention from business historians who have favored the study of branding, associational advertising, market research, and the role of marketing agencies, particularly in relation to modern consumer manufacturing. Although the term relationship...

This paper discusses the emergent family business best practice literature recognising a need to identifylessons for effective family firm governance andmanagement that can be learned from successful, longlastingbusinesses, whether family owned or otherwise. We review lessons characterized as...