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Predicting advertising persuasiveness : a decision tree method for understanding emotional (in)congruence of ad placement on YouTube
Wen, Taylor Jing; Chuan, Ching-Hua; Yang, Jing; Tsai, … - In: Journal of current issues and research in advertising 43 (2022) 2, pp. 200-218
Persistent link: https://www.econbiz.de/10013358824
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The effect of institutional CSR on brand advocacy during COVID-19 : the moderated mediation effect of CSR expectancy and value-driven motivation
Kim, Taeyoung; Yang, Jing; Yim, Myungok Chris - In: The journal of product & brand management 32 (2023) 1, pp. 37-58
Persistent link: https://www.econbiz.de/10013552932
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Innovation ecosystem stability and enterprise innovation performance : the mediating effect of knowledge acquisition
Jiang, Hong; Yang, Jingxuan; Liu, Wentao - In: Journal of knowledge management 26 (2022) 11, pp. 378-400
Persistent link: https://www.econbiz.de/10013555463
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"Authentic warmth in these uncertain times" : the impact of authenticity in COVID-19 advertising on brand warmth and consumer responses
Yang, Jing; Jiang, Mengtian; Kim, Taeyoung - In: Journal of promotion management : innovations in … 29 (2023) 2, pp. 259-279
Persistent link: https://www.econbiz.de/10013483037
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Higher education reform in China : a comprehensive review of policymaking, implementation, and outcomes since 1978
Xiong, Weiyan; Yang, Jiale; Shen, Wenqin - In: China economic review : an international journal 72 (2022), pp. 1-16
Persistent link: https://www.econbiz.de/10013483824
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Cross-regional comparative study on digital finance and finance efficiency in China : the eastern and non-eastern areas
Wang, Qian; Yang, Jinbao; Chiu, Yung-ho; Lin, Tai-Yu - In: Managerial and decision economics : MDE ; the … 44 (2023) 1, pp. 68-83
Persistent link: https://www.econbiz.de/10013466998
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Anthropomorphism in CSR endorsement : a comparative study on humanlike vs. cartoonlike virtual influencers’ climate change messaging
Yang, Jeongwon; Chuenterawong, Ploypin; Lee, Heejae; … - In: Journal of promotion management : innovations in … 29 (2023) 5, pp. 705-734
Persistent link: https://www.econbiz.de/10014287741
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Discrete-item inventory control involving unknown censored demand and convex inventory costs
Yang, Jian; Shi, Junmin - In: Production and operations management : the flagship … 32 (2023) 1, pp. 45-64
Persistent link: https://www.econbiz.de/10014265954
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Economies of scale or scope? : the development strategies of university and its impact on research productivity in China
Hu, Xuan; Wang, Chuanyi; Cheng, Zhe; Yang, Jiale - In: The Performance of Asian Higher Education : …, (pp. 59-78). 2023
Persistent link: https://www.econbiz.de/10014266389
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Benefiting from innovation : playing the appropriability cards
Yang, Jialei; Hurmelinna-Laukkanen, Pia - In: Innovation, (pp. 310-331). 2023
Persistent link: https://www.econbiz.de/10014267061