This paper demonstrates how the transformation of the taxi industry is an example of Coase’s Theorem in practice. The Coase Theorem, as postulated by Nobel Laureate Ronald Coase (1991), is one of the simplest yet profound ideas in economics. The recent advent of new mobile app entrants in the...

This study empirically investigated how small and medium-sized Chinese apparel enterprises (SME) formed their strategy as a response to the characteristics of business environment in order to achieve competitive business performance. An environment-strategy-performance model was proposed and...

In this paper, we use the work of the philosopher, Charles Taylor, to investigate the role of culture on internationalization decisions. Using parameters related to key constructs such as positive liberty, social ontology, expressivism, civic republicanism and common spaces, we look at how...

The use of humour in advertising is the effective way of communication in any emotion to sell the products. Humor increase attention and attract more consumers so it became an effective advertising in any medium of advertising. Researchers and Advertisers more interested towards humor...

Television advertising is a most common commercial activity used in advertising medium. Humor in advertising contains an important aspect on changing attitude of the consumer, improves buying behavior and creates new patterns for buying any goods and services. Humor in television advertising is...

In England, public sports facilities and libraries provided by local government are being transferred to management and delivery by volunteers. The catalyst for this development has been reductions in local government budgets. However, case studies explore if this asset transfer “offers a way...

El tema que vamos a desarrollar se orienta a la satisfacción y fidelización de la clientela como objetivo esencial de la empresa, lo que pemitirá aumentar la competitividad y pilotar la organización por la senda de la máxima eficiencia posible, en un enfoque sistématico de mejora continua...

Purpose – The purpose of this paper is to examine how organisational closure can inform strategic foresight. Design/methodology/approach – We draw insights from illustrative cases, i.e. Swissair, Sabena and Cameroon Airlines to illustrate our theoretical analysis. Findings – The study shed...