Shenkar, Oded; Yuchtman‐Yaar, Ephraim - In: International Journal of Bank Marketing 4 (1986) 3, pp. 69-80
The existence of a positive image is important for banks throughout the world. However, different countries are exposed to particular circumstances which affect their image. The image of the Israeli banking industry was evaluated in a survey in August 1984, using a sample of about 1,200...