This paper establishes a new method for eliciting Willingness to Pay (WTP) in contingent valuation (CV) studies with an open-ended elicitation format: the Range-WTP method. In contrast to the traditional approach for eliciting Point-WTP, Range-WTP explicitly allows for preference uncertainty in...

El objetico general de este trabajo es analizar las posibilidades de mercado de dos variedades de tomate tradicionales alicantinas mejoradas geneticamente: Muchamiel y De la Pera. Para ello se ba a determinar la disposicion a pagar por ellas en comparacion con las mismas variedades sin mejorar,...

Mycotoxins contamination in food is a serious source of health risks. This paper evaluates the Italian consumers’ perception of the mycotoxins’ risk through their willingness to pay (WTP) for a hypothetical bottle of milk obtained by cows fed with, inter alia, maize certified for...

Recent research shows that disparities between willingness to pay (WTP) and willingness to accept (WTA) disappear with market experience and training. In effect, preferences can be refined by eliminating subjects’ misconceptions regarding elicitation procedures. We use a stated measure of...

As microbrew beers have become more popular, the intrinsic characteristics of beer have become more important in consumer purchasing decisions. We identify sensory properties that influence consumers’ willingness to pay for beer using a contingent valuation model that includes subjective...

Recent research shows that disparities between willingness to pay (WTP) and willingness to accept (WTA) disappear with market experience and training. In effect, preferences can be refined by eliminating subjects’ misconceptions regarding elicitation procedures. We use a stated measure of...

The objectives of this article were to determine: 1) students’ preferences for college course attributes; and 2) how the amount of course attribute information impacts enrollment. Results indicate students had the highest preferences for face-to-face (F2F) courses offered late morning and...

Choice experiments have become an important tool to provide guidance about the value of environmental goods and services. Several evidences, however, are pointing toward an important mismatch between the rationality principles assumed by this methodology and real respondents’ behaviour,...

Despite the touted potential of e-commerce to improve agriculture profits, the literature on effectiveness of e-commerce is very limited. This paper assesses the economic impact of an electronic trade platform (i.e., MarketMaker) on agricultural producers. Contingent valuation techniques are...

This study analyzes whether or not income affects consumers’ willingness to pay (WTP) derived through the contingent valuation method (CVM) that was employed to derive South Korean consumers’ WTP for domestic wheat products. The hypothesis being tested here is that consumers may...