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Perceived uncertainty and consumer characteristics in brand choice : investigation with durable and nondurable products
Möller, Kristian - 1979
Persistent link: https://www.econbiz.de/10013391630
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Interbrand choice, strategy, and bilateral market power
Porter, Michael E. - 1976
Persistent link: https://www.econbiz.de/10000051072
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Applied behavioural economics
Maital, Shlomo (contributor)
Persistent link: https://www.econbiz.de/10000748777
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Marketing as social behavior : a general systems theory
Sirgy, M. Joseph - 1984
Persistent link: https://www.econbiz.de/10000583770
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Les non-dits du marché : dialogue d'un économiste avec la psychanalyse
Defalvard, Hervé - 2008
Persistent link: https://www.econbiz.de/10003715827
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Rational choice : the contrast between economics and psychology
Hogarth, Robin M. (ed.) - 1987
Persistent link: https://www.econbiz.de/10011519348
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Konsumentenpsychologie und Markenartikel
Unger, Fritz (ed.); Berekoven, Ludwig (contributor) - 1986
Persistent link: https://www.econbiz.de/10014269087
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Unternehmenspublizität und Investor Relations : Analyse von Auswirkungen der Medienberichterstattung auf Aktienkurse
Täubert, Anne - 1998
Persistent link: https://www.econbiz.de/10000672640
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Public Relations in Theorie und Praxis : Grundlagen und Arbeitsweise der Öffentlichkeitsarbeit in verschiedenen Funktionen
Donsbach, Wolfgang (ed.); Baerns, Barbara (contributor) - 1997
Persistent link: https://www.econbiz.de/10009700794
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Measuring country image : theory, method, and effects
Buhmann, Alexander - 2016
Persistent link: https://www.econbiz.de/10011517647