Purpose: This paper responds to calls for a new raison d’être in the field cross-cultural management (CCM) and culture-sensitive studies of international business (IB) more broadly. It argues that one way of addressing the crisis of confidence in the field is to develop a line of inquiry...

Purpose: This viewpoint takes up the Covid-19 pandemic as a trigger for a research agenda around societally engaged international business (IB) research. Design/methodology/approach: The paper is organized as a viewpoint. First, it provides an overview of Covid-19 research in business and...

Large transnational professional service firms (PSFs) are highly influential in today's global economy because they underpin the integrity of financial markets, enable complex international transactions, and deliver ideas and advice to the world's largest corporations and governments. They sell...

A growing body of research has challenged the commonly accepted view that multinationals have evolved into globally integrated networks, demonstrating instead that such organizations are sites of conflict between competing rationalities emerging from distinctive national institutional contexts....