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The Strategic Role of Marketing Communication in he SME: the Case of Fornari SpA

Cioppi, Marco; Buratti, Andrea - Facoltà di Economia, Università degli Studi di Urbino - 2009

In this paper we discuss the strategic importance of communication and Intranet for theItalian Small and Medium Enterprise (SMEs). We analyse the case of Fornari SpA, an Italian medium size clothing and shoes manufacturer that uses internet as a communication tool. The aim of this study is to...

Persistent link: https://www.econbiz.de/10004987369

E-business in Slovenian Small and Medium-Sized Enterprises

Sulcic, Viktorija - In: Management 3 (2008) 4, pp. 347-361

intensity of Slovene SME’s use of ebusiness as well. The second part of the paper is based on a research conducted with a sample … of 49 Slovenian small and mediumsized enterprises. By performing a data analysis, we show the prevalence of SME …

Persistent link: https://www.econbiz.de/10004988881

MODELLING IN INNOVATION PROCESS

Pachura, Aneta - In: Annales Universitatis Apulensis Series Oeconomica 2 (2008) 10, pp. 39-39

SME competitive advantage is the resultant of actions aimed at full adaptationto the changing demands of external and … internal environments. It may be assumed that theprocess of shaping the basic SME success factors is determined by corporate … activity is one of the most important factorof SME development. …

Persistent link: https://www.econbiz.de/10005001886

Romania’s integration in the European Union and the absorption of structural funds

Ovidiu, NICOLESCU; Sebastian, CEPTUREANU - In: Economia. Seria Management 12 (2009) 2 Special, pp. 152-158

Romania’s integration in European Union brought both advantages and disadvantages for local entrepreneurs. The current paper presents the results of a comprehensive study regarding several thousand Romanian SMEs on an important issue: absorption of structural funds

Persistent link: https://www.econbiz.de/10005002656

Capitalising on Innovation for Exports by the SME Sector

Nguyen, Anh Ngoc; Jones, Nicola; Nguyen, Nhat Duc; … - Development and Policies Research Center (Depocen) - 2009

A key question facing Vietnamese policy makers is how to improve the competitiveness of the small and medium enterprises. Among the many initiatives being proposed to improve their competitiveness innovation policy has attracted attention not only from policy makers, but also from researchers...

Persistent link: https://www.econbiz.de/10005006810

Strategia ed ecologie tra risorse, fiducia e relazioni nell’impresa-network

PILOTTI, Luciano - Dipartimento di Economia, Management e Metodi … - 2008

In that work we explore the ability to learning-by-learning of the SME-network as relational capital of sustainable … attracting new ones. Sme-network of firms becomes more able to adaptability to the environment in a co-evolutionary trajectory …

Persistent link: https://www.econbiz.de/10005007144

Strategic Management in Estonian SMEs

Teder, Juhan; Venesaar, Urve - Majandusteaduskond, Tallinna Tehnikaülikool - 2005

The research is based on the empirical survey conducted among the members of Estonian Association of SMEs. The study involved goal setting, development and implementation of strategies, competitive advantages striven for, orientation toward growth, and factors hindering enterprisesí...

Persistent link: https://www.econbiz.de/10005059641

TURKISH SMALL & MEDIUM SIZED ENTERPRISES- A case study: Nazilli

Gürak, H. - EconWPA - 2004

Small and medium sized enterprises (KOBIs in Turkish) make up about 98 percent of all manufacturing firms in Turkey. They make a significant contribution to the economy in terms of output, employment, value-added and economic growth. Unfortunately, there seems to be many obstacles restraining...

Persistent link: https://www.econbiz.de/10005062722

Les implications exterieures de l'UEM

Benassy, Agnes; Italianer, Alexander; Pisani-Ferry, Jean - Centre d'études prospectives et d'informations … - 1993

Chacun s'accorde pour dire que l'Union Economique et Monetaire Europeenne (UEM), si elle se fait, aura des consequences majeures sur l'economie mondiale, a travers differents canaux deja bien identifies : l'ecu concurrencera le dollar comme monnaie internationale ; la substitution de l'ecu a...

Persistent link: https://www.econbiz.de/10005062853

The Food Processing Industry, Globalization and Developing Countries

Wilkinson, John - In: eJADE: electronic Journal of Agricultural and … 1 (2004) 2

Transformations in the food processing sectors of developing countries are increasingly seen as strategic from the point of view of export earnings, domestic industry restructuring and dietary issues. This article reviews a selection of the literature on these themes. It begins with a discussion...

Persistent link: https://www.econbiz.de/10005064610