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assessment of market attractiveness based on faulty estimates of customer readiness for your innovation and current or potential … over half a century of research on technology forecasting and innovation, and several decades of the author's working with …
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The success of NPD projects of high-cost, engineering-intensive, and customized development products is largely dependent on information sharing with actors from customers regarding their specific requirements (Von Hippel, 1986). But information sharing is also necessary among actors from...
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