As economies in developed and developing countries are increasingly driven by services, the introduction of new … services to satisfy customers and improve firm value is becoming a critical issue for managers in both services- and goods …-dominant firms. However, prior research on innovation has primarily focused on goods, leaving open important research questions …

services. In addition, the Schumpeterian descriptions of the nature of the innovation cases should be modified and supplemented …In his pioneering writings, Schumpeter identified five different types (cases) of innovation, which in modern terms are … product, process, market, input and organisational innovations. This paper discusses the applicability of these innovation …

Both academics and practitioners emphasize the importance for product firms of pursuing service innovation. Despite a … strategic focus on service-led growth, however, many firms struggle to succeed with their service innovation initiatives. In … order to increase our understanding of the nature of service innovation in product firms, this chapter discusses the …