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Like no other book before it, Global Information Warfare illustrates the relationships and interdependencies of business and national objectives, of companies and countries, and of their dependence on advances in technology. This book sheds light on the ""Achilles heel"" that these dependencies...

The emergence of the global economy between the late 1970s and the late 1980s, with its concomitant intensification of competitive pressures, has been accompanied by a search for appropriate objectives, policies and mechanisms for developing private enterprise in the UK. The current UK...

Explains why mobile phone text messaging is so popular with children; linking with peer groups is the main reason, as it satisfies the basic human need for community in a world of freedom and potential isolation. Shows how media brands are creating interactive channels which give marketers new...