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Effects of social media interactions on brand associations

Parganas, Petros; Anagnostopoulos, Christos; Chadwick, Simon - In: International Journal of Sports Marketing and Sponsorship 18 (2017) 2, pp. 149-165

descriptive and inferential ( t -tests and χ 2 tests) statistics. Originality/value The results revealed similarities on Facebook … differences were observed on Twitter, particularly in terms of brand benefits. …

Persistent link: https://www.econbiz.de/10014811354

Interorganisational partnerships and knowledge sharing: the perspective of non-profit organisations (NPOs)

Rathi, Dinesh; M. Given, Lisa; Forcier, Eric - In: Journal of Knowledge Management 18 (2014) 5, pp. 867-885

support informal and community-driven collaborations. Twitter, as a popular social networking tool, emerges as a preferred …

Persistent link: https://www.econbiz.de/10014880700

The use of social media for engaging stakeholders in sustainability reporting

Manetti, Giacomo; Bellucci, Marco - In: Accounting, Auditing & Accountability Journal 29 (2016) 6, pp. 985-1011

conducted a content analysis on the Twitter, Facebook, and YouTube pages of the organisations who rely on these types of social …Purpose – The purpose of this paper is to assess if online interaction through social media, particularly Facebook …, Twitter, and YouTube, represents an effective stakeholder engagement mechanism in order to define the contents of social …

Persistent link: https://www.econbiz.de/10014642468

Voters' information behaviour when using political actors' web sites during the 2011 Scottish Parliament election campaign

Baxter, Graeme; Marcella, Rita; Chapman, Denise; … - In: Aslib Proceedings: New Information Perspectives 65 (2013) 5, pp. 515-533

Purpose – The purpose of this paper is to report the results of a study of voters' online behaviour conducted during the 2011 Scottish parliamentary election campaign. Design/methodology/approach – The study used an interactive, electronically-assisted interview method, where 64 citizens...

Persistent link: https://www.econbiz.de/10014671799

Skinny latte goes virtual

In: Strategic Direction 29 (2013) 7, pp. 31-33

Purpose – This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments...

Persistent link: https://www.econbiz.de/10015012461

The use of social media platforms in a first year accounting course

Stainbank, Lesley; Gurr, Kerry-Lee - In: Meditari Accountancy Research 24 (2016) 3, pp. 318-340

(Facebook and Twitter) and their perceptions of these platforms’ usefulness in a first-year accounting course. Findings The …

Persistent link: https://www.econbiz.de/10014937190

Social media application in digital libraries

Xie, Iris; Stevenson, Jennifer - In: Online Information Review 38 (2014) 4, pp. 502-523

compare specific social media tools, such as Twitter, Facebook, etc., across institutions. In order to explore fully the …

Persistent link: https://www.econbiz.de/10014967169

“Like it or not”

Coulter, Keith S.; Roggeveen, Anne - In: Management Research Review 35 (2012) 9, pp. 878-899

/methodology/approach – Hypotheses were addressed using two online surveys. The first of these examined persuasive WOM communications on Facebook, the … second investigated WOM communication on Twitter. Findings – It was found that closeness to the source of a persuasive …

Persistent link: https://www.econbiz.de/10014952165

Working with communities on social media

Dai, Mengyan; He, Wu; Tian, Xin; Giraldi, Ashley; Gu, Feng - In: Online Information Review 41 (2017) 6, pp. 782-796

communities through various methods, including Facebook and Twitter. The purpose of this paper is to examine the varieties in the … use of Facebook and Twitter by local police departments. Design/methodology/approach This study collected all data between … October 1, 2013 and March 31, 2014 from Facebook and Twitter accounts of seven city police departments in the Hampton Roads …

Persistent link: https://www.econbiz.de/10014966465

Campaigns and conflict on social media: a literature snapshot

Boulianne, Shelley - In: Online Information Review 40 (2016) 5, pp. 566-579

Purpose The purpose of this paper is to discuss the themes identified in the submissions to this volume. The findings are contextualized in recent scholarship on these themes. Design/methodology/approach The discussion is organized around predicting social media use among candidates,...

Persistent link: https://www.econbiz.de/10014966601