Purpose: An original systematic review of the academic literature on applications of artificial intelligence (AI) in the human resource management (HRM) domain is carried out to capture the current state-of-the-art and prepare an original research agenda for future studies....

Effective recruiting can help an organisation gain competitive advantage by attracting and retaining the best talent from the campuses. In this paper, the authors draw upon marketing literature to examine how employer brand image can effect the application intentions of business school...