Presidents' positive role in US lawmaking is as ubiquitous as it is unclear. While a rich literature has identified many macro-level factors that constrain presidents' policymaking potential, still unanswered is Richard Neustadt's micro-level question: how can presidents influence legislation...

The whole purpose of the present research was to advance the comprehension of the mediating effect of emotional advertising on consumer decision-making style and purchase intention. A conceptual framework showing linkages among variables, based on past literature was made which is tested with...