Purpose – The purpose of this paper is to bring together theory and practice of place branding/marketing from a practitioner's point of view. It is a critical assessment of the recent place marketing strategy for the city of Bogotá, Colombia. Design/methodology/approach – The paper is based...

Purpose – Cities increasingly compete with each other for attracting tourists, investors, companies, or residents. Marketers therefore focus on establishing the city as a brand, disregarding that the perception and knowledge of a city differ dramatically between the target audiences. Hence,...

Purpose – This paper deals with the importance of residents within place branding. The aim of this paper is to examine the different roles that residents play in the formation and communication of place brands and explores the implications for place brand management....

Purpose – The purpose of this paper is to monitor the changes of delivery of city branding advertisements in China and to try to find a tendency of city branding ads in the delivery for the future. Design/methodology/approach – The quantitative research methods used in this paper study the...

Purpose – The purpose of the paper is to develop and demonstrate an integrated framework for planning and supporting place management development and practices. Design/methodology/approach – First, the paper uses social systems theory as a meta‐theoretical framework to integrate various...

Purpose – The purpose of this paper is to explore the contribution of informal settlements to a tourism strategy and to city branding. It takes the case of Medellin, Colombia, which in recent years has developed several projects in their barrios using a policy called: “social urbanism”....

Purpose – The purpose of this article is to critically review some interventions made in Portugal through Commercial Urbanism Programmes. These public interventions, with the objective of revitalizing city centres and modernizing the retail sector, culminated with the development of town...