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Purpose: The purpose of this paper is to explore the determinants, transactional alignment and performance outcomes of franchise contract length using transaction costs theory (TCT) and resource-based theory (RBT). Design/methodology/approach: The author hypothesizes that franchisors choose...
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The preoccupation with economic growth has not led to increase in happiness in the developed world. More than that, the world experienced the worst financial crisis of 2008 since the Great Depression. We draw on Sen's work Development as Freedom and research on economics of happiness to explore...
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