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Sending general advertisements with inflationary claims may attract additional visitors with whom an advertiser is poorly matched. This is costly when ads are priced per-click because many visitors (clickers) will not purchase. This renders per-click advertising particularly conducive to the...
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2008 will see the 150th anniversary of the invention of South Australia's revolutionary Torrens system of lands title registration. it quickly spread from its home to the other Australian colonies. it was introduced in Victoria in October 1862, four-and-a-half years after its adoption in South...
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Sending general advertisements with inflationary claims may attract additional visitors with whom an advertiser is poorly matched. This is costly when ads are priced per-click because many visitors (clickers) will not purchase. This renders per-click advertising particularly conducive to the...
Persistent link: https://www.econbiz.de/10010573880
type="main" <p>We study the effects of integration between a search engine and a publisher. In a model in which the search engine (i) allocates users across publishers and (ii) competes with publishers to attract advertisers, we find that the search engine is biased against publishers that display...</p>
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